Nairobi, June 16, 2011 …Kenya Airways has entered into a partnership with one of the largest financial services institutions in Africa; United Bank for Africa Plc to promote trade and remittances across the continent.
Formalized by Kenya Airways Chief Operating Officer Mr. Bram Stellar and Managing Director of UBA Kenya Mr. Muyiwa Akinyemi, this partnership will see the bank highlight trade opportunities and financial products through onboard cabin advertising.
Leveraging on the leadership position of both institutions in their respective industries, the advertising deal which commences in July this year, will enable the bank to present an array of financial products including Africash, Afritrade and Africard through Kenya Airways in-flight communication and other channels to passengers on Kenya Airways flights across Kenya Airways network.
Kenya Airways Chief Operating Officer, Mr. Bram Stellar noted, “This partnership offers opportunities for us to work with UBA in highlighting the growing opportunities for our customers across the continent while enabling us to continue to grow our ancillary revenues.”
He added that Kenya Airways is committed to strategic and sustainable development of Africa and will continue to seek partnerships with other organizations that will enable the fulfillment of the continent's economic development.
The partnership will also see UBA advertise its products and services in Kenya Airways in-flight magazine Msafiri and on its In-flight Entertainment system (IFE) and on the aircraft seat covers. Previously, seat cover advertising has been solely reserved for Kenya Airways products. UBA is the first corporate organization to take up the opportunity for in-cabin advertising.
Also speaking at the ceremony Mr. Akinyemi said "we are flagging off this partnership with the promotion of Africash; our proprietary money transfer service that facilitates instant local/cross border payments service for UBA or non UBA customers across our over 850 branches and numerous sub-agents across Africa".
As a leading Pan-African Bank offering unique products and services to more than 8 million customer accounts in 19 African countries, the partnership with Kenya Airways on the whole provides the bank a good platform to share information on its banking products, innovative cross-border payments solutions and trade finance services, he maintained.
Kenya Airways has identified various platforms through which the airline grows its ancillary revenue by offering value based opportunities for advertising services to various corporate entities. “Kenya Airways will continue to identify further opportunities for customer communication as we strive to provide even better services to our passengers who are also consumers of various other products,” concludes Mr. Stellar.
United Bank for Africa (UBA) is a leading Pan-African Bank with presence in 19 African countries, New York City (USA), London (United Kingdom) and Paris (France). Headquartered in Lagos, Nigeria, UBA provides universal banking services to over 8 million customers across Africa.
Beyond traditional banking services, the Group leverages its African footprint, knowledge and capacity to provide innovative financial services including investment banking, wealth management, trusteeship, life insurance, pension custody, stock broking and share registration.