Wednesday, November 4, 2009: Kenya Airways Golf Safari will be an annual event targeting to promote travel for golf throughout Africa, Europe and Asia. The golf tournament is one of its kind in the continent and features amateur and professional golfers.

“Kenya Airways endeavors to make this Golf tournament an annual event to promote the country and connect various investors and Golfers to be able to market Kenya as an all-round-destination,” Kenya Airways Head of Marketing and Corporate Communications Mr Dick Omondi said.
He said that further plans are underway to increase the countries where the tournament will be hosted. The tournament began in Cameroon in March 2009 and rolled out to South Africa, The United Kingdom, Ethiopia, Zambia, China, Senegal, Tanzania, Norway, Denmark, Netherlands, Cote D’Ivoire and Ghana.

Over 200 amateur and professional golfers are expected to grace the Grand Final to be held on November 6, 2009 at the Muthaiga Golf Club, Nairobi. A total of 60 golfers are from overseas maily from Ghana, Senegal, China, Tanzania, South Africa, United Kingdom, Netherlands, Ethiopia, Cameroon, Cote d’Ivoire and Zambia.

Kenya Airways Golf Safari was borne out of the noble idea to promote golfing into Kenya. During these events, Kenya Airways has hosted travel agents, tour operators and offered packages that tour operators can use to promote Kenya as a superb golf destination.
 
The Kenya Airways Golf Safari Invitational tourney comprised of the tour operators from its key markets, plus tour operators from Kenya as well as some Kenya Airways customers and staff.
 
The tournament promotes Kenya as a Golf destination and exposes the country to the rest of the world and enhances its capability to do business with other countries and to pass the word across that Kenya is not just scenic but has potential for business opportunities.

Also present was Tob Cohen, the Chairman of Tobs Golf Safaris and Chapter Chairman Kenya IAGTO - The International Association of Golf Tour Operators.

In August this year, Kenya won the IAGTO 2009 Award as the Best Undiscovered Golf Destination of the year during the annual awards for the global golf tourism industry at the Estepona Congress and Exhibition Centre in Spain.